Job Description
Job Title: Digital Marketing & Lead Generation Executive
Qualification: BE IT/Computers, MCA, MBA-IT or any relevant IT Background
Experience: 5+ Years
Description:
We are looking for a Digital Marketing/ SEO/SEM Executive to join our team. If you are creative, hard-working, motivated and sales savvy, looking to pursue a career in digital sales and marketing with significant growth opportunity, we want to hear from you. We are looking for an executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
- Lead Generation by various means such as Email Marketing, SEO, Google AdWords, Clutch, Social Media Etc.
- SEO and SEM
- Research and Analysis for International Markets and preparing roadmap
- Client Prospecting and Scheduling Meetings
- Channel Partners association with companies in targeted markets
(Only for International Markets)
Roles
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Email Marketing should be strong. Identifying prospective clients, gathering contact details and connecting via Email to schedule meetings and one-to-one conversation.
- Convincing ability to acquire new clients
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Previous experience as Digital Marketing Executive or similar role will be helpful
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
Must have:
- Working experience in IT service based company
- Excellent communication and interpersonal skills
- Prospecting for new business (warm calls through our lead generation programs)
- Approach and develop new leads daily
- Plan, prepare sales presentations for prospects and clients
- Develop winning proposals
- Identify and develop a strong understanding of client's core objectives and challenges
- Good knowledge of Digital Sales & Marketing/ SEO analysis/ Google AdWords /Google analytics/Social Media /Web Technologies/E-commerce.