Job Description
Retail management involves taking responsibility for the successful running of a store. Working on the shop floor, retail managers are in constant contact with their customers and staff. They are responsible for ensuring their staff give great customer service as well as monitoring the financial performance of the store.
The job titles ‘retail manager’ and ‘store manager’ are essentially the same role, so we’ll use them interchangeably in this article.
A store manager typically reports to an area manager if their store is part of a chain and, in time, can sometimes progress to become an area manager. Assistant store managers and deputy store managers have many of the same responsibilities and can progress to become store managers.
Store manager responsibilities
Typical duties of a store manager or retail manager include:
recruiting, training, supervising and appraising staff
managing budgets
maintaining statistical and financial records
dealing with customer queries and complaints
overseeing pricing and stock control
maximising profitability and setting/meeting sales targets, including motivating staff to do so
ensuring compliance with health and safety legislation
preparing promotional materials and displays
liaising with head office.