Job Description
We have opening for PPC / Digital Marketing Expert , kindly find the job details below:
Mandatory to fill: Tracker
- Post Applied for
- Current Location
- Current Company
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- Current Post
- Current CTC
- Expected CTC
- Notice Period
- Total Experience
- Experience in PPC google adwords / PPC campaign management / ppc advertising
Job details:
- About Company :is a new age celebrity engagement platform which is changing the whole concept of celebrity fan engagement. It is an App which is connecting the most famous faces of India, from Bollywood, Music, Television and Sports with their fans and brands directly..
- Location : Noida or Mumbai office
- Experience : 3 years of Proven experience as a PPC Expert or Digital Marketing Specialist and have Relevant Certifications / Diploma..
- Salary : 3 - 4 lac
- Qualification:BSc/BA in Marketing, Digital Media or a related field; Adwords certification is a plus..
- Working Days: This is a 'Work from home' requirement at least until end of 2020. The candidates however, must be willing to work out-of Noida or Mumbai offices in 2021..
- Number of openings : 2
Job Description:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google adwords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Skills:
- Should know how to execute paid ads on all google properties as well as social media
- Paid social media editing skills
- Search engine optimisation
- Mobile marketing
- Generating quality leads
- Pay per click marketing skills(PPC)
- Plan and execute SEO/SEM campaigns, marketing database, newsletters, emails and social media
- Optimise spends and measure performance based on ROIs and KPIs
Requirements:
- 3+ years of Proven experience as a PPC Expert or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills