Job Description
Job Purpose
- Responsible for a portfolio plan that maximizes patient impact and deliver against financial objectives for India Neighbouring Markets while the overall accountability remains with the CBL.
- Manages multiple therapy area products and operationalizes them for distributor based markets with a focus on portfolio optimization
- Owns the budget and execution of tactical plans required to drive strategic objectives
Position Responsibilities
- Provide local insights and brand feedback to Brand Lead / Category Lead
- Lead cross f unctional c oordination to drive brand/portfolio objectives
- Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
- Develop partnerships with multiple vendors to drive diagnostic infrastructure in the countries you handle.
- Collaborate with partners to broaden access for our innovative drugs (Distributors, Patient Groups, NGOs, etc)
- Tailor brand and execute brand strategies to local market needs, and define local priorities TA wise.
- Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brands performance and track progress towards target
- Develop brand plan and influence sales targets and brand AP allocations with Marketing and Sales Leads
- Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc
- Train distributors on product positioning and prioritization and drive campaigns/initiatives with them
- Connect with key external stakeholder at regular intervals to build insights and competitive intelligence
- Evaluate effectiveness of the digital strategy leverage on digital platform to drive awareness, medico-marketing initiatives
- Drive HCP engagements in distributor markets by providing End-to-End support includes internal process, supporting through platforms, documentation completion with reimbursements as per process.
Accountable
- Brand Plan: Review of brand strategies by Sales/marketing/regulatory / legal
- Campaign Development: Select best fitting modules as per country requirements based on feedback from Internal , Extremal stakeholders .
- Promo Meetings: Manage compliance review Health authorities review of promotional materials . Validate brand-specific messages, design training (w/medical, regulatory) and facilitate field team as a part of promotional strategy
Shared Accountability
- Develop country Op Plan and influence sales targets and brand AP allocations (with CM/BU Lead and Mktg. Lead)
- Long-range forecasting (with the leadership team)
- Revenue adjustments, as needed (with the leadership team)
Compliance
- Ensure compliance to the processes conformity to the Pfizer policies in execution of brand plan
- Work in collaboration with the Medical Marketing team to validate the content developed
- Run periodic risk assessment checks define a mitigation plan for the programs / campaigns being implemented
- Adhere to the guidelines laid down by the Regulators while designing the campaigns
- Coordinate with cross functional stakeholders and distributor markets to ensure MAPP, Pharmacovigilance annual update trainings are done
Product Complexity
- Participates in Launch Strategies
- Designs and participates in growth product strategies
- Designs and drives strategies for foundational products
Organizational Relationships
- Works closely with the CBL .
- Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI
- Partners with distributors based in the markets