Job Description
Media Buying Strategist & Planner - 006HDW#MBSP/SE
Role Summary:
An exciting role in our global marketing team, responsible for India. If you have 5 years' experience in media planning and buying, both for digital and offline media (either agency or brand side), this role is for you. This position needs you to be a tough negotiator, a smooth communicator, and a multi-tasker. On top of that, if you are sharp at digital buying technics and possess superior analytical skills to translate marketing briefs into amazing media plans, nobody can stop you from being successful in this role. However, in this role, you also need to have a good grasp of other media tactics like TV, print, outdoor, content partnership, and e-commerce. A strong execution skill along with your understanding of our business requirements will help you deliver the campaigns better.
What will you do:
Work with the field marketing teams and support them in building the top and middle sales funnel through well thought out digital and offline media strategy
Manage media channels: Paid search, social media, GDN, programmatic, media partnerships, TV, print, outdoor, events.
Execute campaigns meticulously with the help of multiple agencies. Help the agencies optimize the campaigns through timely and relevant feedback and critical evaluation. Work hand-in-hand with publishers as and when required. Use 3rd party vendors, internal functional experts, and the internal toolset to ensure the strategy is flawlessly executed, optimized and performance reporting is shared.
Agency management: Manage the relationship with Global /Local agencies in the region for demand activities such as advertising, direct marketing, etc. to ensure the activities are flawlessly executed, optimized, and performance reporting is shared.
Manage e-commerce campaigns on multiple first and third-party platforms
Acquire and share best practices in digital media. Accelerate adoption of digital media in the country
Qualifications
Requirements: Must have
5 years experience in media planning either on client side or in agency side both offline and digital.
Hands-on digital media buying across multiple platforms: Adwords, FB, Programmatic, GDN, etc. Both biddable (performance) and direct deal (impact) media buying.
Strong grasp in optimization analytics to take data driven decisions
Understanding of digital tools like Google Analytics, ComScore and offline planning tools like BARC
Understanding of advertising in OTT platforms
Experience of working in media and digital agencies
Requirements: Good to have
8 years experience
Planning and buying Experience in traditional media channels like TV, print, outdoor
Knowledge of lead nurture and marketing automation tools like Marketo
Experience in working for B2B as well as B2C brands
Requirements: Personality
Strong negotiation skills
Strong communication both internal and external
Critical and strategic thinking
Good attention to detail with all data and metrics
Strong time management capabilities
Issue resolution/problem-solving skills.