Job Description
The Role:
Byjus is looking for a Marketing Manager to drive lead generation for Byju’s
Tuition Centre. The position will report into the Centre Head and Marketing
team.
Key Responsibilities:
• Develop lead generation campaign/program strategy, objectives, goals, metrics, and define
best practices, standards and processes to drive successful customer acquisition and current
customer upsell opportunities
• Create annual and quarterly marketing plans for lead flow. Communicate and educate the
sales team on plans and outcomes for better target allotment
• Planning, budgeting, forecasting the lead requirements in adherence with Centre and team
requirement
• Track lead flow to ensure the appropriate sales channels are following up on marketing leads
in a timely manner
• Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI
• To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar,
• Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D
• Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation
engine that runs on a well-planned approach
• Plan carefully customer-oriented campaigns for the entire year while targeting the revenue
goals for the respective BTCs
• Responsible for cracking local assets along with national assets for lead generation
• Responsible for recruitment, training, managing and leading agencies, interns and on ground
team members to ensure seamless delivery of leads
• Work closely with field marketers, based locally in the regions, to help execute your
campaign plans.
• Coordinating with various internal and external stakeholders including Center head,
marketing managers, sales team etc
Report weekly progress in easy-to-read, executive style dashboards, along
with plans to fix gaps between actual and targeted leads value
• Use experience and best practice to create a marketing strategy focused on positioning BTC
in the top segment of coaching institutes
• Develop engaging programs to re-engage with existing customers
• Continuously develop new strategies to increase touch-points within a customer’s journey
in order to optimize conversion rates
Knowledge, Skill and Abilities:
• Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office
is always a pleasant work-space)
• Good understanding of BTL activities and experience in running lead generation using
modern marketing tools and approaches
• Good knowledge in marketing automation, running multi-channel campaign flows, content
marketing, account-based marketing, media monitoring, etc. • Excellent level of numeracy
• Attention to detail
• Must be an excellent communicator, both verbally and in writing
• Excellent time management skills
• Ability to work under pressure to meet deadlines Proactive self-starter.
• Technically competent with various software programs, such as Word, Excel, PowerPoint etc.
• Flexible during times of change
• Strong written and oral communication skills
• Skills to effectively prioritize and execute tasks in a high-pressure environment is crucial
• Strong management skills
• Excellent administration skills
• Ability to analyse and revise operating practices to improve efficiency
• Strong problem solving and organizational skills with a dedication to completing projects in
a timely manner