Fanusta was started with a simple aim in mind, bridging the gap between local Indian artisans and customers through the medium of art. The company's disruptive business model works through elimination of middlemen and directing the motion of advantage towards artisans, creating a direct link between the customers and the craftspeople.
These artists working with the company are considered a part of the team and are paid fixed regular remuneration throughout the process of completion of an order.
The elimination of middlemen puts an end to the price game, under-payment as well as creative restriction and results into a product that is crafted with expertise and is priced fairly.
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