Job Description
Job TitleSales Officer / Senior Sales OfficerRLF07/F08DivisionCCD/Foods - SalesReports toASM/ RSM SupervisingStockist, SalesmenAge25-35 Yrs.EducationMBA/PGDM or Equivalent, Graduate Experience2-8 years relevant experience of FMCG industry Other RequirementsKnowledge of sales fundamentals
Strong IP and communication skills.
In depth understanding of local market with significant trade
Ability to resolve conflicts and handle objections.Job SummaryTo interact with the stockists to ensure meeting of monthly sales target and effective maintenance of stocks.KEY RESPONSIBILITIESResponsibility AreaFunctionsPrimary & Secondary Sales responsibility within the designated geography (Urban Markets)
- Ensure achievement of sales and distribution objectives by SSMs
- Work with the SSMs to ensure efficient order booking
- Primary & Secondary sales of the identified stockiest
Trade Marketing initiatives implementation
- Trade Marketing Programs.
- Other Below-The-Line (BTL) inputs (schemes and promotions, visibility spends etc.)
- Efficiency Coverage, ECO, Bill Cut, Line Sold & Sales Value
Merchandising and Visibility
- Work with the SSMs in the respective markets to ensure efficient Merchandising
- Coordination on POSM allocation and monitoring within the market
Claims
- Claim preparation as per SOP, validation of supporting documents & timely submissions to branch office
Stockist Administration
- Preparation of stockiest SMR and updation of accurate SMR data into REACH
- Stockiest inventory management.
Standard format reports (including POS wherever applicable)
- Responsible to fill accurate data in sales format/tracker, in POS/REACH package
Other Activities
- Market intelligence capture and reporting: complaints, competition activity etc.
- New stockiest appointment as per company norms.
KPIs
- SSM Incentive Earning
- Retail Business growth.
- TLSD
- Opportunity Brands / NPD and Secondary sales value