Build the entire digital marketing roadmap for the company
Developing and implementing comprehensive digital marketing programs across all digital channels including SEO/SEM, email marketing, social media marketing, YouTube marketing and Search/Display advertising campaigns, in line with the brand’s plans and business priorities
Acquiring customers for our desktop and cloud applications
Driving traffic to our websites
Working with Web Design & Development teams to create suitable content/designs for each stage of a customer’s digital journey with us
Reviewing and optimizing the design and content of all online assets including the company website/SAAS app and social media pages
Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
Regularly monitoring user analytics and using these insights to drive strategies to secure app downloads and improve customer engagement
Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
Liaise with various Product heads to increase user satisfaction through cohesive strategies
Social Media Planning and Monthly Campaign Management
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments & innovations
Email marketing for current customer base and prospects for continuous engagement and drive funnel growth
Experience in optimizing landing pages and user funnels.
Great expertise in B2B digital marketing best practices.
Experience in creating management level reports, presentations & doing presentations as & when required.