Job Description
Roles and Responsibilities
1. Plan, strategise and execute marketing activities to establish and maintain brand presence & increase business prospects in the identified markets
2. Coordinate with various stakeholders (internal & external) to determine brand objectives and strategies
3. Provide assistance in developing brand positioning and communication strategies
4. Conduct media planning and coordinate all modes of marketing communication/ promotion execution across 360-degree mediums, including Digital, ATL and BTL
5. Liaison with the agencies with respect to briefs, communication strategy. Ideating marketing initiatives & programs along with agency partners
6. Measure and report on the performance of marketing campaigns, gain insight and assess against goals
7. Provide necessary assistance to Dy. General Manager, Marketing in all activities pertaining to brand building
8. Assist in developing the annual marketing calendar. Monitor and control expenses within the allotted budget