Job Description
Roles and Responsibilities
- Drive business planning for the assigned area by cascading monthly sales targets to Sales Officers while defining road-map for target achievement.
- Develop road-map to achieve Sales targets for the area focusing on coverage expansion, distributor-wise plans and logistics plans Provide inputs for manpower planning for Sales Officers.
- Deploy Sales Strategy for the area by maximizing revenue, achievement through the defined mix of Sales Channels
- Drive achievement of primary and secondary sales targets through addition of new distributors, developing existing accounts and building a robust Sales & Distribution infrastructure
- Develop coverage expansion plans and guide subordinates in driving achievement of the same, appoint and train new distributors in the area as per the planned number of distributors
- Guide team in building relationships with channel partners, proactively participate in building relationships with critical partners.
- Coordinate closely with Production and Logistics teams to ensure timely order fulfillment and documentation.
- Drive visibility initiatives and trade promotions in line with the marketing plan of the branch.
- Drive implementation of applicable trade promotions for the Branch as per guidelines from his manager.
- Track competitors field activities and identify ways to counter them Interact with distributors on a regular basis and seek feedback, address any grievances in a timely and prompt manner.
- Drive a culture of performance among-st subordinates - set goals, review and manage performance, guide and counsel and provide.
Desired Candidate Profile
- Good communication: to deal with the distributors, retail trade and the company supervisors on day-to-day basis.
- Commercial and presentation skills: Preparation of proposal and basic negotiation and presentation skills