Job Description

Roles and Responsibilities

Job description

Financial Responsibilities:

• Devise action plan for the Branch and ensure that Liability business (Book size of CASA, yield, fee based income and Business quality) targets for the Branch is met.
• Effectively manages the sales and service environment of the branch.
• Actively identifies and establishes the business relationship with retail customers.
• Strategize sales direction for cross selling and sales planning for the area of function. Monitor and improve sales productivity.
• Responsible for organizing various sales campaign / promotions in the area of function.
• Achieving Business targets on book size, yield, fee-based income and customer quality for the functional area. Leading the team of the branch to achieve the profit targets.
• Support an environment that promotes providing a level of care that makes customers feel welcomed, significant and engaged.

Non- Financial Responsibilities:

• Coordinate with BOSM and Team Leaders for developing Business.
• Customer centric approach and deepening the customer relationships.
• Supervise the day to day functions of the branch including vault, drawer and ATM balancing. Overseeing teller and customer service duties, assisting with customers transactions.
• Provide guidance and support for new product launches.
• Ensure Business Turn Around Time (TAT) superior to competition inline with the standards laid down for the Bank.
• Monitoring and controlling cost of acquisition of local Sales Channel/ FOS, Branch expenditures, Manage Branch Administration.
• Ensure ethical practices in acquisition and servicing.
• Monitor performance of branch on a weekly basis viz. in terms of business targets achieved.
• Responsible for efficient operations, customer service and marketing for all retail banking products.
• Develop alternative channels for CASA business sourcing.
• Proactively seeks solutions that benefit the customer and the bank