Job Description
To ensure the positive development of Reebok brand image through creative execution at the POS, in media, via influencers and by existing customers.
Key Responsibilities:
- Develop creative brand communication with the help of a creative agency on record to complement and amplify global campaigns.
- Develop creative communication for Point of Sale in retail, ecom/online, WHS social media environment
- Manage day to day product, brand and campaign PR
- Buy media for Outdoor, radio, print to support local campaigns, store launches, promotions aligned with the regional teams and channel stakeholders
- Creative development for all collateral required for marketing events etc
- Develop robust CRM calendar for brand and product campaigns
- Manage brand assets for day to day and campaign-related activations
Key Relationships:
- Creative and public relations agency
- Purchase and finance teams
- External vendors and agencies
Requisite Education and Experience / Minimum Qualifications:
- > 2 years of experience in FMCD, luxury, sports and affiliate industries
- Minimum 2 years of brand management experience
- Experience in handling creative and PR agency directly
- Fluent in English (writing and verbal)
- Excellent presentation skills
- IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced